Relationship Marketing Strategies in Banking Sector: A Review [Pdf] Rupali Madan1, Rachna Agrawal1 and Mitu G Matta2, 1YMCAUniversity of Science and Technology, India and 2Lingaya's University, India
Application of Customer Relationship Management (CRM) practices in Hotel Industries: A Review [Pdf] Kanchan and Aditi Sharma, Indira Gandhi University, India