Volume 4

November 2015, Volume 4, Number 4
  • Relationship Marketing Strategies in Banking Sector: A Review [Pdf
    Rupali Madan1, Rachna Agrawal1 and Mitu G Matta2, 1YMCAUniversity of Science and Technology, India and 2Lingaya's University, India
August 2015, Volume 4, Number 1/2/3
  • Application of Customer Relationship Management (CRM) practices in Hotel Industries: A Review [Pdf
    Kanchan and Aditi Sharma, Indira Gandhi University, India